Prepared exclusively for
The Soukup Group
AlphaAgent
Powered by DC Digital × Sovereign Alpha

The Soukup Group

eXp Realty · Fort Collins, CO

A custom growth strategy for The Soukup Group —
Northern Colorado real estate market, 2026

$0 Upfront
No retainer. No setup fee.
Performance Only
We earn when you close deals.
Ads Only
Your only investment is ad spend.
6-Month Plan
Built for NoCo. Built for you.
↓   Scroll to explore
Who we are

Two companies.
One unfair advantage.

AlphaAgent is the marriage of a 16-year demand generation agency and a proprietary real estate investment intelligence platform. Most marketing agencies don't understand real estate. Most real estate tools don't understand marketing. We're the exception.

We've spent 16 years learning what makes demand generation work — across industries, markets, and platforms. Now we've built something purpose-made for real estate. Our success is literally your success.

Demand engine
DC Digital
16 years building demand generation campaigns across Latin America and the US. $100M+ in attributed client revenue.
Market intelligence
Sovereign Alpha
Proprietary buyer segmentation and investment property analysis software. Built for institutional real estate — now applied to brokerage marketing.
$100M+
In client revenue attributed to DC Digital campaigns across the US and Latin America
9,404
Campaigns launched across 16 years of operation
114,638,063
Total clicks generated for clients
16,489,445
Conversions across all campaigns — 14.5% average conversion rate
119,616
Qualified leads delivered to clients across industries
The opportunity we identified

The NoCo real estate market has a digital blind spot.

Two firms dominate the local search landscape — The Group Inc. and Kittle Real Estate. Together they own 40–50% of digital visibility. Every boutique broker in between competes on referrals and luck. That's the gap AlphaAgent was built to close.

01
⚡
Zero paid ad presence
Kittle spends 10x the average agent's annual income on paid campaigns. The Group relies entirely on organic. Boutique brokers in between have no paid presence at all — leaving buyer intent searches completely uncaptured.
02
🗺
No neighborhood SEO architecture
Kittle owns "homes for sale in [neighborhood]" searches with 100+ dedicated pages. Boutique brokers have none. Buyers searching for homes in Timnath, Windsor, or Loveland never find the broker who actually knows those markets best.
03
🧲
No buyer persona funnels
LA tech workers, Denver escapees, CSU faculty, first-timers, active retirees — each buyer type needs a different message, landing page, and follow-up sequence. No boutique broker in this market has built these. We bring them pre-built and ready to deploy.
Competitive landscape

Who you’re up against — and where the opening is.

Two firms dominate NoCo digital real estate. Every boutique broker in between — including Soukup — is invisible online. Here’s the full picture.

Market Dominant
Kittle Real Estate
kittlerealestate.com — #1 CO team
Annual closings500+
Paid ad spend10x avg agent
SEO pages100+ neighborhood
Lead captureFull CRM + pixel
StrategyPaid + SEO + Retarget
Organic Only
The Group Inc.
thegroupinc.com — high volume, zero paid
Annual transactions3,550+
Annual volume$2.3B
Paid presenceMinimal
StrategyOrganic-first
VulnerabilityNo paid funnel
The Opportunity
Soukup + AlphaAgent
What we build together
Paid ads6 persona campaigns
SEO pages5 neighborhood pages
Lead captureCRM + pixel + forms
RetargetingFB + Google Display
AdvantageBoutique + digital
⚡
The gap nobody is filling: Kittle owns paid ads. The Group owns organic volume. No boutique broker in NoCo runs full-funnel digital — paid + SEO + personas + retargeting — with a genuine local voice. That is exactly where Soukup wins. You already have the brand. We build the engine.

We build the growth engine
your brokerage doesn't have yet.

AlphaAgent partners with brokerages in Northern Colorado to build the full digital infrastructure — paid campaigns, buyer funnels, SEO, and conversion tools — that turns invisible brokers into market leaders.

See Your Numbers
8,900
Annual home sales in Northern Colorado. Most of those buyers are searching online right now — and finding someone else.
$660K
Average sale price in NoCo. Every incremental deal generates ~$19,800 in gross commission for the broker.
3 deals/mo
The number of incremental monthly closings needed to fundamentally transform a boutique brokerage's business.
About you

Here's what we see when we look at The Soukup Group.

Before we talk about strategy, we do our homework. We researched your transaction history, your digital footprint, your competitive position, and your market. Here's what the data shows — the strengths you have and the gaps we can fill.

87
Total deals — last 5 years
$660K
Average sale price
$57.4M
Total volume generated
70%
Buyer-side deals — ideal for lead gen

You recently joined eXp Realty — a forward signal. Strong editorial blog, genuine local voice, excellent avg price point. You operate in Timnath, Windsor, Loveland, and Fort Collins — all underserved digitally.

Your biggest gap isn’t talent or knowledge. It’s visibility. Buyers who would love working with you are finding someone else because you’re not showing up where they’re searching.

The strategy

Three pillars. Six personas. Five markets. One system.

Media buying strategy

Two channels. Six personas. One growth engine.

Every ad dollar is mapped to a specific buyer persona, a specific neighborhood, and a specific conversion goal.

🔍
Google Ads
Search + Display + Retargeting — CPL target: $160
Search — High-intent keywords
"Homes for sale in Timnath," "Fort Collins real estate agent," "moving to NoCo" — capturing buyers at the moment of decision.
Display — Neighborhood awareness
Banner ads across real estate content targeting NoCo and origin markets (LA, Dallas, Denver).
Retargeting — 90-day visitor recovery
Anyone who visits soukuprealestate.com without converting gets followed by tailored display ads for 90 days.
Best for: $600K+ buyer personas
Lower volume, higher intent. Tech Transplants and Denver Escapees convert well on Google Search.
📱
Meta Ads
Facebook + Instagram — CPL target: $65
Geo-targeted persona campaigns
LA/Chicago lookalike for Tech Transplants. Denver DMA for Escapees. CSU employee interest for the CSU Connection. Each persona gets its own ad set.
Lookalike audiences
Built from Soukup’s past buyer list. Facebook finds more people who look exactly like your best clients.
Retargeting — 30/60/90 day windows
Warm traffic from landing pages, video viewers, and Instagram engagers served conversion-focused creative.
Best for: First-Timers + Active Retirees
Higher volume, discovery-stage. Meta nurtures them through a longer sequence before they convert.
Strategy Execution

The full stack — software and team.

This is not consulting. We deploy a complete growth infrastructure. You pay for ads. We bring everything else.

Software stack
Tech Infrastructure
$5K–10K / mo
📧
CRM — Follow-Up Boss / ActiveCampaign
Pipeline management, lead scoring, automated follow-up for every persona. Every lead tracked from first click to closed deal.
📬
Email Marketing Automation
6 persona-specific nurture sequences. Drip campaigns, open house follow-ups, and market update newsletters.
📰
Landing Pages — Unbounce / Webflow
6 persona pages + 5 neighborhood pages. A/B tested, pixel-loaded, conversion-optimized.
📊
Analytics — GA4 + Meta Pixel + GTM
Full attribution. Know exactly which ad, persona, and page drove each closed deal.
🔍
SEO — Ahrefs / Surfer SEO
Keyword research, on-page optimization, monthly content for NoCo neighborhood visibility.
Dedicated team
The Team Behind It
$8K–10K / mo
🎨
Ad Designer
Dedicated creative for Facebook, Instagram, and Google Display. Static, carousel, and video formats — all on-brand and conversion-tested.
✏️
Ad Copywriter
Writes all ad copy across 6 buyer personas. Hooks, headlines, and CTAs tailored to each audience segment.
💻
Landing Page Builder
Builds and maintains all pages. A/B tests, form integrations, pixel setup, and mobile optimization weekly.
📈
Media Buyer — Google Ads
Manages all Google Search + Display. Keyword bidding, negative lists, Quality Score, and monthly budget pacing.
🧲
Media Buyer — Meta Ads
Manages all Facebook and Instagram campaigns. Audience targeting, lookalike builds, retargeting pools, creative rotation.
Total value AlphaAgent delivers
Full software stack + dedicated team — fully managed, no hiring, no contracts.
$13K–20K
per month in equivalent value — included in your performance deal
Your numbers

What does incremental growth actually look like for you?

Adjust the sliders to match your market reality. See how incremental deals translate into real revenue — and what your return on ad spend looks like.

Ad channel
Average sale priceYour avg: $660K
$660,000
Broker gross commission% of sale price
3.0%
Lead-to-close rateTotal funnel conversion
3.0%
Incremental deals / month targetAbove your current baseline
3.0
Deals attributed to paid ads% of closings from paid channels
80%
Lead funnel visualization
Your extra commission / month
—
from incremental deals above baseline
Commission per deal (you keep)—
Leads needed / month—
Ad spend you invest / month—
Cost per lead (benchmark)$65
Paid-attributed deals / month—
Cost per closed deal (paid)—
Annual extra revenue—
—
Return on ad spend
The performance curve

Honest about the ramp. Committed to the result.

Most agencies promise instant results and deliver a spreadsheet. We'll tell you something different: month 1 costs more and closes slower. That's not a bug — it's how every well-built demand engine works. Watch what happens as the system matures.

MONTH 1 — BUILDING Mo 6
Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6
Cost per lead
$65
Target: $45 by Mo 6 ↓ 31%
Lead-to-close rate
3.0%
Target: 4.5% by Mo 6 ↑ 50%
Deals via paid ads
80%
Target: 50% by Mo 6 ↓ organic grows
Cost per closed deal (paid)
$2,708
↘
vs. $19,800 commission per deal — 86% margin
Mo 1: $2,708 Mo 6: ~$1,929
Phase 1 — Building
Infrastructure first.
Pixel setup, landing pages, first persona campaigns. CPL is at its peak — you're paying for data the algorithm needs to learn. Every dollar spent now builds the model that cuts cost later.
Deals closed trajectory
🤝
Why a 6-month minimum? Month 1 is the most expensive month you'll ever have with us. Stopping at month 2 means you paid for the foundation but never got the house. Six months is when the ROI becomes undeniable — and the numbers above show exactly why.
Scope of work

What we build, launch, and hand you the keys to.

Everything below is included. No hidden fees, no scope creep, no "that's extra." We own the results — so we do what it takes to get there.

Your Investment

Simple, aligned pricing

We only win when you win. No retainers, no setup fees — just a commission on the incremental deals our system generates, plus your ad spend investment.

What you pay AlphaAgent
20%
of gross commission on incremental deals
  • › Only on new deals our system generates
  • › Zero if we don’t produce results
  • › No retainers, no setup fees
What you invest in ads
$6,500
per month across all channels
  • › Google Search & Display campaigns
  • › Meta (Facebook & Instagram) ads
  • › Paid directly to platforms — fully transparent

Bottom line: your total monthly outlay is $6,500 in ad spend + a share of commission only when deals close. At a $660K average sale that’s ~$3,960 per deal — and you keep the other ~$15,840.

The question isn't
whether this works.

It works.The benchmarks are real. The model is proven. The market is there. The only question is whether The Soukup Group wants to be the boutique broker in Northern Colorado that figures this out first.

"If we could show you 3 incremental closed deals in the next 6 months — would that change how you think about 2026?"
Revisit the Numbers
$0
Upfront fee
Performance
Only model
6 months
Minimum commitment
4x+
Avg ROAS target